Guides
Practical answers to what businesses ask before working with a social media manager or a content creator.
How much does a social media manager cost?
What goes into the price of social media management, how it's priced (retainer, package, project), VAT, and what to check before you sign.
What is UGC, and how do you work with content creators?
What UGC content is, how UGC creators differ from influencers, where the videos are used, how to write a good brief and what to agree on usage rights.
How to choose a social media manager for a small business
What to define before you search, what to look for in a portfolio, what to ask on the first call, and warning signs to know before you hire.
Run your social media yourself, or hire a manager?
When a small business can manage its own accounts, when to bring in a social media manager, and the middle path: run it yourself and order UGC videos.