Can I start on my own and bring in a social media manager later?

Absolutely. Content you've posted yourself helps a social media manager see what already works for you. Just make sure the accounts are registered to the business, so you can give them access as an additional user.

What's the difference between a social media manager and a UGC content creator?

A social media manager is responsible for your accounts as a whole: the plan, posting, the community and sometimes campaigns. A UGC creator shoots videos to a brief and hands them over, and you decide where and how to publish them.

If I run it myself, how often should I post each week?

A pace you can keep up over time beats an intensive start that fizzles out. Start with what you can sustain, and check after a month what worked.

Run your social media yourself, or hire a manager?

Almost every small business owner reaches this question: keep posting yourself, or hand the accounts to someone who does this for a living. There's no single right answer. It depends on how much time you have, what you want social media to do for the business, and how well your content works today. This guide helps you decide.

Updated 11/1/2026

When you can run it yourself

Doing it yourself can work very well, especially when:

You have a fixed slot each week for content, and you actually keep to it.
You enjoy filming and talking to camera, and your customers respond to it.
The business is built around you personally, like a coach, a designer or a clinic owner, and your audience wants to see you.
The goal is a basic presence rather than fast growth.

When to bring in a social media manager

Signs it's time for professional help:

Posts go out irregularly, or stop every time the business gets busy.
You post, but it doesn't bring enquiries or sales.
You want to start paid campaigns and don't know where to begin.
The time you spend on social media comes out of the work that brings in money.
You're planning a launch, a new branch or a new product, and you need a proper plan.

The middle path: run it yourself and order content

You don't have to choose all or nothing. Many businesses keep running their accounts themselves and order only what's hardest to make on your own: videos.

UGC content creators shoot short videos in a natural style, like a real customer talking about the product or service. You receive the video and publish it yourself, organically or as an ad. You keep control of your accounts, and the content looks more professional.

Another option is short-term support: a few sessions with a social media manager to build a strategy and a content plan, and then you carry on yourself.

Questions to help you decide

How many hours a week can you really give to content?
What should social media bring the business: enquiries, sales, trust or new hires?
What monthly budget are you willing to invest, and what is an hour of your own work worth?
What's missing most today: time, ideas, shooting and editing, or strategy?

How socialz helps either way

socialz has both social media managers and UGC content creators, and all of them were approved by hand before they appeared. In the brief you choose what you need: ongoing management, videos only or something in between, set a budget, and the best fits appear first. Everyone publishes service packages with a price in shekels, you agree the final price in the chat, and the payment goes straight to the creator, with no commission.

Questions

Can I start on my own and bring in a social media manager later?: Absolutely. Content you've posted yourself helps a social media manager see what already works for you. Just make sure the accounts are registered to the business, so you can give them access as an additional user.
What's the difference between a social media manager and a UGC content creator?: A social media manager is responsible for your accounts as a whole: the plan, posting, the community and sometimes campaigns. A UGC creator shoots videos to a brief and hands them over, and you decide where and how to publish them.
If I run it myself, how often should I post each week?: A pace you can keep up over time beats an intensive start that fizzles out. Start with what you can sustain, and check after a month what worked.