Does a UGC creator post the video on their own page?

Not necessarily. In most cases a UGC creator hands the video to the business, and the business publishes it on its own page or in ads. If you want the creator to post it too, that's a separate agreement.

Do you need lots of followers to be a UGC creator?

No. With a UGC creator, what matters is the quality and style of the content, not the number of followers, because the content is published on the business's channels.

What affects the price of a UGC video?

The length, the number of versions, whether there's a script, the turnaround time, and most of all the usage rights: where and for how long the business will use the video.

What is UGC, and how do you work with content creators?

UGC (user-generated content) is content that looks like a real customer's recommendation rather than an ad: a short phone video, at eye level, of someone using a product or service and talking about it. Businesses now order this kind of content from professional UGC creators, because it feels trustworthy and works well on social media.

Updated 10/30/2026

How a UGC creator differs from an influencer

An influencer gives you access to their audience: they post on their own page, and the price depends largely on the size of that audience. A UGC creator gives you the content itself: they shoot the video and hand it over, and you publish it on the business's page or in ads. So with a UGC creator you mainly look at quality, style and the ability to tell a story, not at the number of followers.

Common types of UGC videos

A few formats that come up again and again, because they work:

Testimonial: the creator says on camera why they love the product.
Unboxing: the first moment with the product.
Demo: how to use the product or service, step by step.
Before and after: showing the result.
Problem and solution: start from a familiar frustration and show how the product solves it.

Where UGC content is used

In the business's Reels and TikTok, in paid ads on Meta and TikTok, on product pages and in email. Many businesses order several versions of the same video with different openings, to test in ads which one works best.

How to write a good brief for a UGC creator

A clear brief saves rounds of revisions. It should include:

The goal: a sale, brand awareness or explaining a product.
The target audience: who the video speaks to.
The key message, and three points that must appear.
The opening: what will make viewers stop in the first three seconds.
Format and length: usually a vertical video (9:16), between 15 and 60 seconds.
The call to action: what the viewer should do at the end.
What's off limits: competitors, claims you can't make, copyrighted music.

Usage rights: agree them up front

The most important question is where and for how long you'll use the video. Organic posting on the business's page is different from use in paid ads, and use for a month is different from unlimited use. Agree in writing, up front, the scope of use, the duration, and whether you also get the raw footage. All of these affect the price.

UGC creators on socialz

On socialz, every UGC creator was approved by hand before they appeared. You answer a short brief and see first the creators whose style and field fit your business. Every creator publishes packages with a price in shekels, you agree the details in the chat, and the payment goes straight to the creator, with no commission.

Questions

Does a UGC creator post the video on their own page?: Not necessarily. In most cases a UGC creator hands the video to the business, and the business publishes it on its own page or in ads. If you want the creator to post it too, that's a separate agreement.
Do you need lots of followers to be a UGC creator?: No. With a UGC creator, what matters is the quality and style of the content, not the number of followers, because the content is published on the business's channels.
What affects the price of a UGC video?: The length, the number of versions, whether there's a script, the turnaround time, and most of all the usage rights: where and for how long the business will use the video.